Hi, I'm Rachel Arcangeli!
PROFESSIONAL EXPERIENCE
Fanatics
Social Media Specialist | 2023 - Present
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Work closely with the Social Media Manager and the Vice President of Customer Experience to analyze NPS surveys to recognize trends and identify areas for improvement
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Conduct social media trend analysis to identify emerging fashion trends within the sports industry, delivering reports with insights for integrating trends into product development and marketing strategies
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Collaborate with colleagues to improve and maintain the Returns Help Desk page, outlining complex procedures for customers while ensuring clarity and consistency with the Fanatics brand voice
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Assist with social listening in Sprinklr by sorting sentiment across multiple social platforms, contributing to the improvement of automatic filtering systems used by our team
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Manage and uphold brand identity and reputation by engaging with customers publicly through comments, ensuring consistent messaging and reinforcing brand values across 900 social channels
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Implement strategies to turn negative feedback into positive experiences, effectively managing challenging situations, and turning dissatisfied customers into brand advocates
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OrthoLync
Digital Specialist | 2021 - 2023
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Updated customer accounts and resolved customer issues with a 99% satisfaction rate
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Onboarded new clients by accurately entering information and creating profiles in various software systems, including Formstack and our own Cloud 9 Signature Software
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Acted as a lead customer-facing role and managed successful relationships to ensure adoption of the products
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Oversaw the customer onboarding process for new customers Demonstrated product and service usage to help customers get the most from their purchases
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Managed social media platforms, leading to a 5% growth through content creation and curation
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Assisted CEO with redesigning websites to fit practice branding and image
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Dr. Holmquist Healthcare
CytoActive Social Media Manager | 2021 - 2022
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Developed and implemented new social media strategies and plans to track potential clients and increase brand awareness
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Managed Instagram account, resulting in a 250% growth in followers
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Developed informative graphics, curated content, and edited videos to fit the social platform
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Created editorial calendars and syndication schedules
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Moderated user content to ensure all engagement with the account
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SGP Advisors
Sales Intern | 2018
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Collaborated with the CFO to test and implement new data management software, Broker Buddha, to enhance client customization and accessibility
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Updated client records accurately on a daily basis
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Researched and created lists of leads for sales representatives
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Improved organization and content of sales presentations through PowerPoint revisions
LEADERSHIP & ACTIVITIES
Delta Nu Zeta
Historian | 2020 - 2021
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Collaborated with other chair positions to develop a comprehensive marketing strategy to maximize new member recruitment
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Redesigned the official website to attract and inform potential new members
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Managed social media accounts and created weekly content to highlight members and activities
SKILLS/CERTIFICATIONS
​HubSpot Email Marketing Certified
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Basic skills in SQL
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Drift Conversational Marketing Certified
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Microsoft Office Specialist Excel Certified
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Proficient in Tableau Software
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Basic skils in R Commander
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Proficient in Adobe Lightroom
EDUCATION
University of South Florida | Anticipated Graduation: Fall 2025
Master of Science in Marketing
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Florida State University
Bachelor of Science in Marketing
Bachelor of Science in Management Information Systems
Minor in Communication