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Hi, I'm Rachel Arcangeli!

PROFESSIONAL EXPERIENCE

Fanatics
Social Media Specialist | 2023 - Present

  • Work closely with the Social Media Manager and the Vice President of Customer Experience to analyze NPS surveys to recognize trends and identify areas for improvement 

  • Conduct social media trend analysis to identify emerging fashion trends within the sports industry, delivering reports with insights for integrating trends into product development and marketing strategies

  • Collaborate with colleagues to improve and maintain the Returns Help Desk page, outlining complex procedures for customers while ensuring clarity and consistency with the Fanatics brand voice

  • Assist with social listening in Sprinklr by sorting sentiment across multiple social platforms, contributing to the improvement of automatic filtering systems used by our team 

  • Manage and uphold brand identity and reputation by engaging with customers publicly through comments, ensuring consistent messaging and reinforcing brand values across 900 social channels

  • Implement strategies to turn negative feedback into positive experiences, effectively managing challenging situations, and turning dissatisfied customers into brand advocates

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OrthoLync

Digital Specialist | 2021 - 2023

  • Updated customer accounts and resolved customer issues with a 99% satisfaction rate

  • Onboarded new clients by accurately entering information and creating profiles in various software systems, including Formstack and our own Cloud 9 Signature Software

  • Acted as a lead customer-facing role and managed successful relationships to ensure adoption of the products

  • Oversaw the customer onboarding process for new customers Demonstrated product and service usage to help customers get the most from their purchases

  • Managed social media platforms, leading to a 5% growth through content creation and curation

  • Assisted CEO with redesigning websites to fit practice branding and image

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Dr. Holmquist Healthcare

CytoActive Social Media Manager | 2021 - 2022

  • Developed and implemented new social media strategies and plans to track potential clients and increase brand awareness

  • Managed Instagram account, resulting in a 250% growth in followers

  • Developed informative graphics, curated content, and edited videos to fit the social platform

  • Created editorial calendars and syndication schedules

  • Moderated user content to ensure all engagement with the account

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SGP Advisors

Sales Intern | 2018

  • Collaborated with the CFO to test and implement new data management software, Broker Buddha, to enhance client customization and accessibility

  • Updated client records accurately on a daily basis

  • Researched and created lists of leads for sales representatives

  • Improved organization and content of sales presentations through PowerPoint revisions

LEADERSHIP & ACTIVITIES

Delta Nu Zeta

Historian |  2020 - 2021

  • Collaborated with other chair positions to develop a comprehensive marketing strategy to maximize new member recruitment

  • Redesigned the official website to attract and inform potential new members

  • Managed social media accounts and created weekly content to highlight members and activities

SKILLS/CERTIFICATIONS

​HubSpot Email Marketing Certified

  • Basic skills in SQL

  • Drift Conversational Marketing Certified

  • Microsoft Office Specialist Excel Certified

  • Proficient in Tableau Software 

  • Basic skils in R Commander

  • Proficient in Adobe Lightroom

EDUCATION

University of South Florida | Anticipated Graduation: Fall 2025

Master of Science in Marketing

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Florida State University
Bachelor of Science in Marketing
Bachelor of Science in Management Information Systems 
Minor in Communication

You can download a copy of my Resume here 

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